Do you have a small business? Or maybe you’re interested in starting one? All I can say is… heck yeah!

I am a HUGE advocate for small businesses and do everything in my power to support locally owned shops whenever I can. Siser itself wouldn’t even be where it is today without the relationships we've built with small businesses!

But while running a small business is incredibly rewarding, it can also be difficult building your company or store from the ground up. From employee outfits to marketing materials to branded merchandise, there are so many things to consider.

Fortunately, Siser can make the small business journey a bit easier by putting the power of branding in your hands… literally! With tons of premium materials to choose from, I’ll show how Siser can help you hit the ground running with your business!

Uniforms

Now I won’t get into a debate about which aspect of branding is *most* important when running a small business. But I do know that uniforms play a crucial role!

The most obvious part of a uniform to start with is the shirt. Whether you’re running the business solo or are relying on employees, getting your company logo on a shirt is perhaps one of the quickest and easiest ways to build a sense of professionalism with your business.

And it just so happens that Siser heat transfer vinyl (HTV) is the perfect solution for creating said shirts. With the ability to be custom-cut and applied right at home (with no minimums!), HTV can allow you to get shirts made in a matter of *minutes*. Yes, minutes.

But which Siser HTV can you use to create custom shirts? I’ll just give you the answer now… all of them! Every single Siser HTV can be applied onto cotton, polyester, and cotton/poly blend garments, and some HTVs can be applied onto “specialty” fabrics like spandex, nylon, rayon, leather, and more!

My recommendation? Start with EasyWeed® for both the simplicity and wide spectrum of solid colors. Plus, EasyWeed can be layered on itself if you have a multi-colored logo!

Of course, uniforms aren’t JUST about the shirt! The versatility of HTV allows you to decorate other aspects of your outfit likes pants, jackets, aprons, and even hats!

It doesn’t matter if you’re running a coffee shop, a daycare, or repair shop— you can make the exact uniform you need with HTV!

Merchandise

Another huge part of running a small business is getting your company branding on some merchandise. This could be mugs, stickers, or even little bags that hold your customer’s purchase!

Much like t-shirts, fabric merchandise bags can be applied with HTV. Choosing fabric bags also allows your customers to reuse them, reducing waste from plastic bags!

But what about creating custom mugs and stickers? HTV doesn’t quite seem like the ideal solution. Don’t worry, Siser has an answer: EasyPSV®!

EasyPSV is a decal vinyl designed for applications onto hard surfaces (like wood, glass, ceramic, plastic, and metal) WITHOUT the use of heat. This makes it the perfect material for creating custom stickers of your company logo!

OK, we can all agree that stickers are great, but is EasyPSV safe for mugs? With EasyPSV Starling™, the answer is YES! EasyPSV Starling is designed to be dishwasher safe on the top rack, so go ahead and decorate those mugs, cups, and tumblers with your logo!

With Siser HTV and EasyPSV, there are so many ways to put your branding on just about anything!

In the Field

Perhaps your small business isn’t a shop but rather involves you traveling to your customers’ locations. Or maybe you frequent tradeshows, farmer’s markets, and pop-up locations. Can Siser materials help you in these scenarios? You bet!

Got a company vehicle that’s looking a little plain? Instantly brand it (without breaking the bank) with EasyPSV! Bold, colorful, and durable, EasyPSV is perhaps the easiest way to add decals to your vehicle without relying on a third party.

Now if you’re setting up tents, banners, or booths while on the road, you may be dealing with nylon or waterproofed polyester. Normally, applying HTV onto these materials would be difficult. But we’ve thought of a solution for these applications, too!

Materials like EasyReflective®, and ColorPrint Extra PU (more on this one later) are all great options for decorating those tricky fabrics— even when they’re exposed to the elements!

This showcases how HTV goes far beyond the typical garment applications to help you achieve your branding goals!

Signage

If you run a sign shop and frequently make signage for small businesses, you may be wondering, “Can HTV be a solution for me?” The answer is… you guessed it… YES!

Siser offers several wide-format printable materials, often referred to as our Print & Cut or Digital Media line. These products are compatible with Solvent and EcoSolvent printers with some options also compatible with Latex printers.

If you’re needing to decorate a large piece of fabric (like an awning for instance), ColorPrint Extra PU will be your go-to material for achieving full-color designs! Specifically built for large-format, color-heavy graphics, ColorPrint Extra PU is formulated to adhere onto tricky substrates and withstand the elements!

Need a solution for hard surfaces, like windows or metal signs? EasyPSV is the perfect material for the job! And for decals that require full-color graphics, Siser offers a printable version of EasyPSV called… wait for it… EasyPSV Printable Gloss!

And if you’re looking to create signage with solid colors, EasyPSV Starling is now available in wider 24” widths, too!

Machines for the Job

Okay, so Siser HTV and EasyPSV are excellent materials for small business branding. But how can you use these materials in-house to make what you need? We’ve got that solution for you as well!

Siser offers the Romeo® and Juliet® high-definition cutters— professional die-cutting machines that combine the advanced features of commercial cutters with the simplicity and accessibility of craft cutters.

Juliet is a compact 12” powerhouse that can conveniently fit in just about any office or backroom for easily cranking out transfers and decals at a moment’s notice. And for those who need to go big, Romeo is the 24” equivalent that’s ready to handle your large format or high-volume needs!

Perhaps the greatest part of Romeo and Juliet is that both machines come with the Leonardo® Design Studio creative software at no extra cost. Once you set up your cutter, you’re ready to get to work!

Time to Open for Business!

As you can see, Siser materials go far beyond simple garment decoration. Whether you’re looking to make merch, create uniforms, design signage, or advertise on the go, we can help make running your small business a bit easier… and more affordable!

Wondering how you can get Siser products for your small business? Send an email to info@siserna.com and we’ll connect you with one of our Authorized Distributors or Resellers who can help… many of whom are also small businesses!  What can be better than small businesses helping other small businesses?

Do you run a small business? Have you used Siser materials before to help market it? Let me know in the comments below!